Ethical Denim Council

Working Towards a Fair and Just Denim Supply Chain

The global supply chain connecting the denim industry is vast and complicated, but there is a serious imbalance of power that has contributed to more and more instances of unethical business practices in how brands, retailers and importers (BRIs) engage with their suppliers. During the pandemic, we saw escalation in this sort of unethical behavior — such as canceled orders or requests for price reductions after products were already in work — and, frankly, we have not seen it recede as business and daily life returned to normal. In some cases it’s worsened.

There are several causes of the power imbalance. It is partly due to more supply than demand in the system. But also key is a lack of a standard and effective commercial compliance agreement for our industry.

To help fix the power imbalance, the Ethical Denim Council, a non-profit started in 2022, assists members of the denim supply negotiate with BRIs when they believe unethical behavior has occurred and when EDC believes the case has merit.

The Council’s perspective is based on the Eight Ethical Principles, a code of conduct regarding B2B purchasing practices for all members of the jeans and denim supply chain which has wide acceptance in the supply chain.

In the event buyers do not agree to arbitration, the Council will hear cases and pass judgment on whether the BRIs’ behavior was ethical or unethical. Unethical behavior judgements will be published on the Ethical Council website.

Business practices vary from company to company. By reviewing allegations of unethical behavior, attempting to mediate disputes, collecting buyer and supplier data, and adding visibility into business practices, everyone can be forewarned about potential problems and establish better protocol across the supply chain.

We believe the actions of the Ethical Denim Council will help to restore the power balance in denim and jeans purchasing and it will lead to a healthier and stronger partnership between brands and their suppliers throughout the industry.

Responsible Purchasing Practices

  • Transparency of intent and action in business dealings. Never mislead or deceive suppliers by misrepresentations, overstatements, partial truths, selective omissions, or any other means.

  • Care, compassion, and kindness. Seek to accomplish business objectives and financial results in a manner that causes the least harm and the greatest positive good for all parties. Treat suppliers as they wish to be treated themselves.

  • Behave in a trustworthy manner by providing relevant information and correcting misinformation with forthrightness. Make every reasonable effort to fulfill the letter and spirit of contracts and other commitments, and resist technocratic or legalistic interpretations of agreements as an effort to justify non-compliance or abdication of responsibility.

  • Fidelity and friendship to suppliers and related parties. Make every reasonable effort to resolve issues and continue long-term relationships even through adverse conditions.

  • A commitment to equitability in all dealings. Never exercise power arbitrarily, employ indecent means to gain advantage, or take undue advantage of others’ mistakes or hardships.

  • Protect and build the company’s good reputation and the morale of its employees by not engaging in conduct that might undermine respect. Take whatever actions necessary to correct or prevent inappropriate conduct within their company.

  • Willingness to admit and correct unjust behavior or positions. Accept responsibility for ethical lapses in business dealings with suppliers, and the negative ramifications of these decisions for all involved stakeholders.

  • Understand and value the efforts suppliers make to meet fixed, commercial, and technical requirements.

  • DEFINITION: Provide enough information about your planned business for suppliers to act.

    A company following this principle:

    • Provides suppliers with information about future business far enough in advance and in enough detail for the supplier to act

    • Updates those forecasts on at least a monthly basis

  • DEFINITION: Give your suppliers steady and predictable business across the year.

    A company following this principle:

    • Plans an even volume of business across the year with its primary suppliers

    • Provides longer-term plans for suppliers used more seasonally

    • Avoids sharp increases and decreases in volume

    • Issues orders consistently to fill the planned volume

  • Definition: Provide enough time for suppliers to complete all processes

    A company following this principle:

    • Provides enough time for suppliers to complete all pre-production and production processes in compliance to laws and code of conduct

    • Sticks to the timeline and uses the time allocated as efficiently as possible

  • Definition: Use fair financial practices with suppliers

    A company following this principle:

    • Shares financial risks with their suppliers

    • Avoids making unilateral decisions that negatively impact suppliers’ financials

  • Definition: Play your part in improving supply chain social and environment sustainability

    A company following this principle:

    • Recognizes that achieving sustainability goals isn’t only the responsibility of suppliers and factories

    • Make sure that everyone in the company is contributing to improved working conditions and environmental performance

Before setting terms of trade, manufacturers should consider these recommendations for establishing purchasing practices. Learn more here.



One company’s business is very different from another’s. By collecting supplier data and building strong partnerships with their suppliers, brands and retailers can be forewarned about problems, and create systems to avoid practices that force suppliers to seek arbitration.

– Dr Marsha Dickson, President and Co-Founder, Better Buying Institute

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